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Apple goes to battle with Spotify in premium podcast push – iTnews

A market it popularised but didn’t monetise.

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Apple is fighting to retain control of the fast-growing podcasting market it popularised years ago but did not monetise, analysts and industry experts told Reuters.
Nearly 16 years after Apple added the ability to find podcasts – a portmanteau of “iPod” and “broadcasting” coined by a Guardian journalist – to its iTunes software, the iPhone maker now seeks to court podcast creators with new subscription and creator tools, and fend off competition from streaming audio company Spotify.
Apple announced…

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